The book will show why the Lean Startup™ approach will set the future standard for innovation and innovation management.
The book will show how to adapt and use the Lean Startup™ method when leading innovation from a corporate point of view.
Lean Innovation reduces waste and increases the success of innovation. However, it is not that easy. Therefore we provide the most important methods, tips and tricks.
Are you planning to use Lean Startup™ for the innovation process within your corporation? And are you unsure how to do it?
Have you started to use Lean Startup™ for the innovation process within your corporation but are you having problems using and adapting it?
Have you successfully implemented Lean Startup™ as a process for innovation within your corporation? Are there any inspiring success stories?
This is the book that gave the movement its name. Learn about the iterative build-measure-learn cycle.Buy on Amazon.com Buy on Amazon.de
Using the highly valuable Lean Canvas. An important tool and step-by-step guide to iterate towards product-market-fit.Buy on Amazon.com Buy on Amazon.de
The global standard for business model thinking. Important tool to structure your innovation hypotheses.
Want to know why your customers should buy? Do it in a structured way using the Value Proposition Canvas.
An in-depth guide for conducting the very important but not so easy customer interviews.
A well-written book about the specifics of Lean Startup™ in the B2B sector.